Parex Bank, Latvia  

During 2001 the School of Practical Psychology in Riga organized series of seminars with Frank Pucelik, a respected master in the field of success studies, personal and team accomplishments in professional activities. The program of the seminars on developing staff in businesses included such topics as “Effective communication”, “Developing incentive motives among employees”, “Skills and abilities for effective sales”, “Assessing business partners and customers in open market”.

This program was attended by not only representative of different businesses but also “Parex Bank” staff. In my opinion as a participant of the program, theoretical background, practical aspects and presentation by Frank Pucelik is worth paying close attention to and use. Methods and systematic approach developed by Frank Pucelik are universal and relevant in such areas of business, in which financial results of the company depend on its leaders’ ability to unlock potential of their employees and create effective and long-term business relationships with their clients. It can be applied to the banking industry where in conditions of increasing competition those banks, which introduce new products of both intellectual and technical nature, enjoy advantageous position on the market and growing trust from their customers through excellent level of service.

The leadership of Parex Bank are keen and supportive of the idea to train their staff especially when it comes to increasing their efficiency as they’re convinced that reason they occupy the first place in Latvia and successfully compete in the local, Baltic and international markets lies in the level of professionalism and team work displayed by Parex Bank employees.

Valery Khudorozhkov
Coordinator for international projects
Parex Bank
11 February  2002